Celebrating the #WhoKnew digital campaign on Social Enterprise Day
#WhoKnew is a digital campaign which takes place on Social Enterprise Day, the Thursday of Global Entrepreneurship Week. It is a digital campaign run by Social Enterprise UK and designed to give social enterprises the chance to tell their stories, to show what makes them different from traditional businesses and to shout about the impact of their work. Using a downloadable poster social enterprises and their supporters share pictures across social media using the images to highlight the difference they are making.
The campaign is all about highlighting the diversity in the sector and is an opportunity for all social enterprises to take part in a public facing campaign, as well as directly engaging your staff with your social enterprise mission. This year has been a turbulent one for so many social enterprises, but we know that across the world social enterprises have been at the heart of community responses to the COVID-19 pandemic. This campaign is also a chance to share stories about the difference made to communities at this difficult time.
It is also a chance for organisations supporting the social enterprise movement to raise the profile of their own work, whether as market-builders, investors or champions of the sector.
Social Enterprise Day 2020 this year was on Thursday 19 November and the team took time out of the working day to share some key facts in a few photographs. We then shared these on our social media channels throughout the day which gained us some great reaction and coverage over the day.
The three facts which we shared during the day were:
- Since 2017 we have donated almost 7 football pitches worth of otherwise wasted carpet tiles to the community, through our free giveaway events
- Since 2018 we have provided 10,000 m2 of carpet to social housing tenants, supporting 1,350 people in need
- Since 2011 we have diverted 630,000 m2 of carpet from landfill, equivalent to 88 football pitches, of otherwise wasted carpets for the benefit of the community.
In the photographs you can see:
Right: Paul Ivins and Wendy Rawle
Bottom: Lloyd James, Paul Ivins and Wendy Rawle